THE COMPLETE GUIDE TO SAAS PRICING STRATEGY

Summary from the TLDR Founders newsletter

Tomasz Tunguz outlines how software pricing can be a defensive burden or an offensive edge. He breaks down three strategies—maximization, penetration, and skimming—and explores how usage-based pricing is gaining traction (e.g., Twilio, AWS). Veblen goods, weird edge cases like performance pricing, and the rise of AI-based add-ons show how pricing is more than math. It's a powerful way to reinforce brand positioning and ensure your SaaS can scale revenue predictably.