WHY TORY BURCH, THE REALREAL, SAIE, AND MORE ARE POSTING ON SUBSTACK

Summary from the TLDR Marketing newsletter

Substack is becoming a new channel for brand marketing, with companies like Tory Burch and The RealReal creating newsletters that blend editorial storytelling with product links. Unlike traditional email marketing, which drives direct sales through personalized flows, Substack offers brands a space to build community and engage audiences with original content.