USER RESEARCH IS NOT OPTIONAL: ARGUING LIKE SOCRATES WILL HELP YOU PROVE IT

Summary from the TLDR Design newsletter

User Research (UR) is crucial for building great digital products, despite claims from leaders like Henry Ford and Steve Jobs that it's unnecessary. Outdated arguments against UR have been debunked. It is important to challenge assumptions. This post uses a home-buying analogy to illustrate how UR reduces risk and ensures customer needs are met.