HOW STREAMLINING A FUNNEL FOR HIGH-INTENT USERS BOOSTED SUBSCRIPTIONS BY 18%

Summary from the TLDR Marketing newsletter

Mobbin increased subscriptions by 18% by optimizing its pricing page for different user intents. Users who chose “Pricing” from the menu (low-intent users) landed on the page with the persuasive content focused on objective-handling, while users who clicked on a “Get Pro” link (high-intent users) saw a slimmed-down modal focused on the plans they were interested in. The result underlines the flexibility and value of dynamic targeting.