A VERY TACTICAL GUIDE TO ABM IN 90 DAYS

Summary from the TLDR Marketing newsletter

Due to diminishing SEO returns, Userpilot pivoted to Account Based Marketing (ABM), running a structured 90-day campaign that converted engaged accounts into pipeline opportunities. By leveraging LinkedIn ads, HubSpot automation, and intent-based segmentation, it streamlined outreach and improved efficiency. The campaign's $12 pipeline-to-spend ratio shows that ABM, though complex to set up, can scale efficiently compared to traditional outbound tactics.