MEME MARKETING: HOW HUMOR SELLS, EVEN IN B2B

Summary from the TLDR Marketing newsletter

Memes are gaining traction in B2B marketing as brands use humor to simplify complex topics, boost engagement, and humanize their messaging. Successful brands like Mailchimp, Zendesk, and Gong tailor memes to industry pain points, making them relatable while staying professional. The key is to align humor with brand identity, track engagement beyond vanity metrics, and avoid forced or off-brand attempts at virality.