WHY YOU SUCK AT PROMPT ENGINEERING (AND HOW TO FIX IT) (56 MINUTE VIDEO)

Summary from the TLDR Marketing newsletter

Start by assigning a clear "role" to the AI, such as making it a subject-matter expert. Then, define the "task" you want to accomplish and provide "specifics" that clarify goals, constraints, and preferences. Share relevant "context" to give background on the mission or priorities, and use "examples" to guide the AI toward the desired output style. Structure your prompts with techniques like markdown formatting for better clarity.