YOUTUBE WANTS TO LOOK A LITTLE MORE LIKE NETFLIX...NETFLIX FEELS THE SAME

Summary from the TLDR Marketing newsletter

YouTube is launching a cheaper, ad-free subscription tier called "Premium Lite" in select markets. It's offering users a way to enjoy most content without ads for a lower price. Meanwhile, Netflix, which previously avoided ads, introduced an ad-supported plan in 2022 to recover from subscriber losses and now sees over 55% of new sign-ups in ad-supported regions. While YouTube is shifting further toward subscriptions, Netflix is working to grow its ad revenue.