HOW LEARNING ABOUT VALUE CAN START YOUR JOURNEY FROM UX TO PRODUCT DESIGN

Summary from the TLDR Design newsletter

Understanding value is key to transitioning from UX to Product Design. Unlike B2C, B2B design involves different user and buyer personas. Product designers must define and measure value through user actions, optimizing “Time to Value” for engagement and business growth. Prioritizing both users and decision-makers bridges UX and business strategy.