TLDR Design · MISCELLANEOUS
RAGGED EDGE REBRANDS WISE PLATFORM TO BETTER SERVE ITS B2B AUDIENCE
Summary from the TLDR Design newsletter
Ragged Edge rebranded Wise Platform to better appeal to senior finance leaders, balancing personality with reliability. The new identity features a subdued color palette, Wise Sans typeface, API-inspired illustrations, and a refined verbal tone to stand out while conveying functionality.