‘IT'S LIKE THEIR ESCAPE': RETRO GAMING IS BACK THANKS TO GEN Z

Summary from the TLDR Marketing newsletter

Retro gaming is back, with 66% of Britons buying retro tech in the past two years, and 24% of Gen Z owning a retro console. Popular consoles like the Game Boy, Super Nintendo, and original Xbox offer a nostalgic escape from the internet and social media stress. Many owners kept their retro tech for sentimental reasons, while others recently purchased discontinued games. The growing #nostalgia trend on TikTok highlights the continued love for retro gadgets.