NON-OBVIOUS SEO ADVICE FOR STARTUPS

Summary from the TLDR Founders newsletter

For early-stage software startups, it's easy to get stuck following surface-level SEO tips, but truly effective SEO means doing a few less obvious but powerful things: first, be defensive by creating content about direct comparisons and integrations so potential customers find your page instead of a competitor's. Second, focus on low-volume, high-intent keywords (like “Electron analytics”) that match specific user needs—hundreds of these niche terms add up quickly. Third, Google is largely “looking at the people,” i.e., user behavior, not just your content, so do everything possible to ensure visitors stay on your pages and like what they see.