HOW TO COMBINE PLG AND SALES-LED GROWTH IN B2B

Summary from the TLDR Product newsletter

The most successful B2B companies integrate both Product-Led Growth and Sales-Led Growth to maximize adoption, deal size, and retention, rather than treating them as competing strategies. In this post, Hans-Jörg Roser outlines a practical hybrid model that includes aligning product and sales through an integrated customer journey, a shared sales playbook, and cross-functional collaboration, ensuring that product insights and sales efforts reinforce each other for sustained growth.