GETTING PRESS FOR YOUR STARTUP

Summary from the TLDR Founders newsletter

Cold-emailing journalists seldom works. They're bombarded by PR blasts all day. Instead, build relationships well before you need coverage: follow them, share their articles, and become a helpful source. Then pitch a real story that benefits their readers. It's crucial because real press coverage can spark new users, partners, and even investors, but only if you're delivering something truly newsworthy. By approaching it as a long-term game, you avoid that typical “spray and pray” approach that yields nothing.