HOW I GOT OUR FIRST 100 CUSTOMERS

Summary from the TLDR Marketing newsletter

The co-founder of Recall.ai secured their first 100 customers by sending 2,000 cold emails. They focused on people already in motion - such as those hiring for a relevant problem, companies with recent funding, or individuals who had publicly expressed frustration. The key was narrowing the list to those likely to respond. They avoided large enterprises, low-budget companies, and high-level executives. While the email sequence wasn't perfect, it resonated with the right audience, driving replies and conversions. A screenshot of the email sequence used is shared in the post.