HOW PING-PONG – AND A SMART BIT OF MARKETING – IS CHANGING LIVES

Summary from the TLDR Marketing newsletter

Croatian composer Nenad Bach, who lost the ability to play guitar due to Parkinson's, regained his motor skills after regularly playing ping-pong at Spin, a table tennis club. His recovery inspired Game of Hope, a film directed by Spin co-owner Juan Carlos Ortiz, which Bach also scored. Ortiz, with experience at DDB and Leo Burnett, embedded this story into Spin's brand, shifting from traditional advertising to storytelling that highlights real-life impact. Spin now offers free tables and supports the PingPongParkinson foundation, promoting ping-pong as therapy for Parkinson's, with 70-85% of players reporting improvement.