FAT KARTING LEAGUE'S NEW GAMING-INSPIRED IDENTITY AIMS TO GET YOUNG RACERS ONTO THE TRACK

Summary from the TLDR Design newsletter

The FAT Karting League's new gaming-inspired identity, designed by Amsterdam Berlin, merges real-world racing with 1990s gaming culture to make karting more accessible. With a 96% cost reduction and a modernized design, the league aims to attract diverse young talent and foster the first female F1 champion.