WHY YOU, WHY US, WHY US TOGETHER

Summary from the TLDR Founders newsletter

A simple formula for founders when making an offer to a key candidate: clarify why that person is uniquely suited for the role, why your company stands out for them, and why combining forces creates an extra spark. It suggests drafting a short “three reasons” memo to accompany any job offer, ensuring mutual alignment is explicit. This tactic aims to strengthen trust right from the get-go.