DISALLOW, CANONICALIZE, NOINDEX, OR REMOVE? HOW TO PROPERLY BLOCK CONTENT THAT'S VIOLATING GOOGLE'S SITE REPUTATION ABUSE POLICY

Summary from the TLDR Marketing newsletter

This piece discusses the correct methods for blocking content violating Google's site reputation abuse policy. It shares that using robots.txt or canonicalizing the content are ineffective, as they allow content to remain indexed and rank. The recommended approaches are noindexing the content or completely removing it with 404s or 410s. Noindexing ensures Google recrawls the page and removes it from the index, while deleting the content ensures it can't rank.