AI MIGHT RAISE THE FLOOR, BUT IT ALSO LOWERS THE CEILING

Summary from the TLDR Marketing newsletter

AI is making media more data-driven, with 79% of ad spend expected to be algorithmic by 2027. While it improves efficiency and identifies patterns, it also risks making marketing look the same. Just as AI-generated stories often blend together, AI-driven campaigns can become indistinguishable without human creativity. Marketers need to act as algorithm architects, combining AI capabilities to support brand, relationship, and business goals instead of relying solely on automated platforms.