COLLECTIBLES - CONTINUING TO TAKE THE TOY CATEGORY BY STORM

Summary from the TLDR Marketing newsletter

Collectibles, especially those based on manga, anime, and video games, are driving toy industry growth, appealing to both kids and adults. Classics like Star Wars figures remain popular. Brands like LEGO, Warhammer, and Magic: The Gathering continue to thrive. Anime's rise in the West, fueled by platforms like Crunchyroll, has boosted demand. Brands like Bandai Namco and PopMart have made collectibles widely accessible. With adults sustaining demand, collectibles are set to remain a major industry trend.