TLDR Marketing · RESOURCES & TOOLS

GOOGLE SEARCH CONSOLE'S FILTERED DATA ISSUE

linkedin.com1 min read

Summary from the TLDR Marketing newsletter

When you apply a query filter to Google Search Console data, Google immediately hides a large percentage of clicks for 'privacy,' which are not included in totals. Use filtered data to get an idea for a trend (ie. "branded clicks are going up/down"), but not for precise data.