TLDR Design · NEWS & TRENDS

DUOLINGO'S OWL MASCOT IS NOW DEAD. BUT IT'S WHAT COMES NEXT THAT INTERESTS ME

creativebloq.com3 min read

Summary from the TLDR Design newsletter

Duolingo has announced the "death" of its owl mascot, Duo, suggesting he perished from user inactivity and encouraging people to resume their lessons. The campaign, which has gained massive engagement on social media, features memes, mock investigations, and even celebrity responses, leaving fans curious about whether Duo will make a dramatic comeback.