MOTION'S 2025 CREATIVE TRENDS

Summary from the TLDR Marketing newsletter

Humor is making a comeback in DTC advertising. 25% of high-spend ads use comedic elements despite humor appearing in only 14% of total social ads. 86% of advertisers are increasing AI use for research and 79% for creative production. Lo-fi content remains dominant, accounting for 42% of top-spending ads. Brands are also embracing nostalgia and longer-form educational content, while creative teams are evolving to produce high-volume, platform-native ads at speed. This report requires an email for download.