HOW TO SELECT YOUR FIRST MARKETING CHANNEL

Summary from the TLDR Founders newsletter

Your best starting channel lives at the intersection of two constraints: where your potential customers already congregate and what sort of marketing comes naturally to you. Instead of forcing yourself onto a platform you don't understand—and risking bland, insincere messaging—pick a medium you genuinely enjoy so you can stand out. It's often more productive to be the number-three voice on a smaller channel than the two-hundredth on a larger one. If your main channel conflicts with your skills, partner with someone who excels at it while you focus on your strengths.