AN AI AUTOMATION EXAMPLE

Summary from the TLDR Marketing newsletter

To streamline handling website form submissions, an AI-powered automation was set up using Zapier. When a form is submitted, Pardot sends the contents to a designated address, triggering Zapier. GPT-4o analyzes and categorizes the submission. If human follow-up is needed, the automation sends a notification with the categorization in the subject line; otherwise, no action is taken. This system saves time and only costs a few cents per day.