DEEP DIVE: TABS CHOCOLATE

Summary from the TLDR Marketing newsletter

Tabs Chocolate is a Gen Z-focused brand known for its viral "Sex Chocolates," which are marketed to enhance intimacy. It has grown primarily through TikTok, leveraging user-generated content and bold marketing. Tabs uses cross-sell strategies like urgency timers and discounts to boost sales post-checkout. Future marketing ideas include sex-positive podcasts, educational YouTube videos, and anonymous “Dear Abby”-style blogs.