OKTO'S BRAND FOR ACADEMIC WORK FINDS HARMONY IN THE UNEXPECTED, JUST LIKE PEANUT BUTTER AND PICKLES

Summary from the TLDR Design newsletter

Academic Work partnered with Stockholm-based agency OKTO to refresh its brand identity, reflecting its European expansion. The design embraces unexpected pairings and features a symbol aligning "A" and "W," guided by three core principles: The Angle, Alignment, and Tempo.