TLDR Design · NEWS & TRENDS

KIEHL'S HITS BACK AT CENSORSHIP WITH FONT MADE OUT OF PUBIC HAIR

creativebloq.com1 min read

Summary from the TLDR Design newsletter

Kiehl's has launched a bold new campaign featuring a custom typeface, 'Pubic Display Type,' made from pubic hair as a response to censorship of its intimate care ads. After some stores removed their original campaign featuring models with visible pubic hair, the brand replaced the images with text-based ads using unconventional font.