INSTAGRAM SEO: WHAT IT IS, HOW TO DO IT, & BEST PRACTICES

Summary from the TLDR Marketing newsletter

Instagram SEO works by matching searches with profiles, captions, and hashtags while factoring in engagement and past interactions. Brands can improve discoverability by optimizing profiles with relevant keywords, writing alt text, using subtitles, and posting at peak engagement times. Higher engagement signals, such as likes and comments, increase the chances of appearing in search and recommendations.