POPPI'S MARKETING GOES TARTE

Summary from the TLDR Marketing newsletter

Poppi's Super Bowl vending machine campaign generated over 35M organic views, but generated backlash as consumers criticized it saying it was ‘wasteful'. Experiential gifting, where brands provide influencers with over-the-top experiences instead of traditional sponsorships, makes marketing spend highly visible, potentially sparking negative sentiment. As customer-first marketing gains traction, brands prioritizing real consumer engagement over influencer spectacle may better align with shifting expectations.