HOW BRANDS ARE MAKING (AND BUILDING) VALENTINE'S DAY CONNECTIONS

Summary from the TLDR Marketing newsletter

Brands are reinventing Valentine's Day marketing by combining nostalgia with interactive experiences to boost engagement. LEGO is offering a Botanicals Le Florist Flower Truck Tour, allowing consumers to create custom floral designs. Coca-Cola and Raising Cane's have transformed a drive-thru into a Tunnel of Love featuring an immersive light show and themed giveaways. Princess Cruises is offering a limited-time Love by Britto dining experience in New York City, bringing onboard romance to consumers.