HOW TO HANDLE MARKETING REQUESTS FROM OTHER TEAMS

Summary from the TLDR Marketing newsletter

Marketing teams should prioritize requests by understanding the "request behind the request" to determine actual needs. Setting clear marketing goals and sharing them prevents ad hoc requests from derailing planned work. A structured request intake process, including a standardized form, ensures requests are properly evaluated. Prioritization should be based on factors like the requester, impact on key goals, and alignment with revenue levers. Regularly reviewing and communicating request statuses helps maintain efficiency and transparency.