HOW HIGHLIGHTING A SIMPLE QUIZ BOOSTED SUBSCRIPTIONS BY 34%

Summary from the TLDR Marketing newsletter

Seamwork increased memberships by 34% and revenue per visitor by 56% by making its quiz the first thing new visitors saw. User research revealed that visitors disliked early subscription prompts but enjoyed taking the quiz. The quiz provided tailored sewing advice in exchange for an email, creating engagement without a hard sell. This approach built relationships instead of pushing sales, leading to higher conversions.