TLDR Design · NEWS & TRENDS

ROCKET LAUNCHES NEW BRAND BY OTHERWAY

creativeboom.com6 min read

Summary from the TLDR Design newsletter

Rocket, a Detroit-based fintech platform, unveiled a new brand identity by Otherway to bring warmth and humanity to homeownership. Featuring a refined logo, color palette, and real client photography, the rebrand shifts Rocket from a transactional lender to a trusted partner.