2025 INFLUENCER MARKETING REPORT: TRENDS AND STATISTICS FOR INFLUENCER MARKETING, UGC, AND THE CREATOR ECONOMY

Summary from the TLDR Marketing newsletter

The influencer marketing industry is projected to reach $22.2B this year. More brands are leveraging UGC and everyday creators. TikTok and Instagram remain dominant, with TikTok's audience expanding beyond Gen Z. Brands are spending less per collaboration due to an influx of new creators. AI influencers are gaining traction, and male creators continue to earn more on average. The US leads in influencer campaigns, while markets like the UAE and the Netherlands are growing.