WHY WINNING NEW CUSTOMERS IS HARDER THAN EVER

Summary from the TLDR Marketing newsletter

Sales cycles are longer, website traffic is declining, and competition is more intense - all of these factors are making it harder to acquire new customers. Buyers now complete 80% of their research before contacting a company, demanding transparency, self-service tools, and trust-building content. In this context, companies that openly address pricing, customer concerns, and industry comparisons while making their sales process more accessible are able to close more deals.