CARL'S JR. RETURNS TO RACY ADVERTISING YEARS AFTER IT ABANDONED ‘BIKINIS AND BURGERS'

Summary from the TLDR Marketing newsletter

Carl's Jr. has returned to sexualized marketing with an ad featuring influencer Alix Earle, years after abandoning the strategy. The ad plays on nostalgia while targeting Gen Z consumers with humor and social media appeal. Experts link this shift to changing cultural norms under the new presidential administration. The campaign focuses on digital engagement, using Earle's 7.2 million TikTok followers and selective TV placements instead of a costly Super Bowl ad buy.