TLDR Crypto · MARKETS & BUSINESS

MICROSTRATEGY IS NOW STRATEGY

businesswire.com1 min read

Summary from the TLDR Crypto newsletter

MicroStrategy has rebranded to Strategy, adopting a new Bitcoin-inspired corporate identity with an orange color scheme and stylized “B” logo. The company has positioned itself as the world's largest Bitcoin Treasury Company through billions of dollars in treasury purchases of BTC. It plans to continue to focus on business intelligence while accumulating Bitcoin as its primary treasury reserve asset.