12 WAYS TO DO EFFECTIVE AUDIENCE RESEARCH

Summary from the TLDR Marketing newsletter

Audience research is at the heart of a good marketing strategy. You can uncover the language your audience uses to describe their experiences by stepping into their shoes and learning what drives them. Over 41% of marketers admit they don't conduct audience research “nearly enough,” while only 19% do it monthly. This lack of research has consequences, as a correlation exists between career satisfaction and audience research - those who rarely conduct it are less satisfied in their careers. To stay aligned with your audience, include social listening, competitor analysis, and surveys, as well as using tools like Google Alerts, SEMrush, and search intent analysis.