THIS SCRAPPY SEARCH UPSTART IS GETTING THOUSANDS OF PEOPLE TO GIVE UP GOOGLE

Summary from the TLDR Marketing newsletter

As AI-generated content floods search results, Kagi is attracting users with an ad-free, customizable search experience. With features such as site-blocking, custom search filters, and an emphasis on independent sources, Kagi's model aligns with user interests rather than advertisers. Its success hinges on proving that people will pay for a premium search experience in a market dominated by free options with ads.