ROI: SEDUCTIVE BUT OF LIMITED VALUE IN PRODUCT PLANNING

Summary from the TLDR Product newsletter

ROI, a fundamental tool for financial decisions, is unreliable for product and engineering planning due to uncertainty in both development costs and future revenue projections. Instead of relying on misleading ROI calculations, product leaders should focus on strategic alignment, broad revenue ranges, realistic team costs, and reframing discussions to highlight trade-offs and risks, ensuring that investment decisions are grounded in market insight rather than false precision.