6 COMMON MANUAL BIDDING MISTAKES TO AVOID

Summary from the TLDR Marketing newsletter

Google will phase out enhanced CPC (ECPC) by March, leaving advertisers to choose between manual and automated bidding. Poorly optimized manual CPC leads to inconsistent results, but regular performance reviews with proper lookback windows prevent reliance on outdated data. Gradual bid adjustments, long-term reviews, and using bid modifiers like audience and device settings can improve efficiency and ad performance.