INVESTIGATING CHATGPT SEARCH: INSIGHTS FROM 80 MILLION CLICKSTREAM RECORDS

Summary from the TLDR Marketing newsletter

ChatGPT now refers users to over 30K unique domains daily, up from less than 10K in July 2024, driving more traffic to smaller sites and expanding content discovery. While traditional SEO remains important, brands should optimize for AI-driven search with increased mentions and listicle formats. With 70% of queries falling outside traditional search intent, AI search is more about branding than just traffic.