EVERYONE KNOWS YOUR LOCATION: TRACKING MYSELF DOWN THROUGH IN-APP ADS

Summary from the TLDR Web Dev newsletter

This author investigated the geolocation data leak from Gravy Analytics and found several apps on his phone secretly transmitting his location data without consent. He then attempted to purchase his own location data from data brokers but found the cost too high. The author discovered that even with location services disabled, his location and IP address were still being shared with numerous ad platforms and companies. His investigation revealed that this data is collected and resold through a complex system that involves supply-side platforms like Unity Ads and demand-side platforms like Moloco Ads.