WHAT TO DO WITH A $1K MONTHLY LINKEDIN ADVERTISING BUDGET

Summary from the TLDR Marketing newsletter

To maximize a $1,000 LinkedIn ad budget, use a personal profile (preferably a senior expert) for thought-leader ads, as they outperform company ads. Post consistently to identify what resonates, then boost top-performing content. Avoid LinkedIn's default targeting - build a wishlist of ideal companies using tools like Clay or Cognism, upload it, and refine by job titles. Keep content fresh to stay visible to prospects. Over time, this strategy builds authority, making you the go-to solution in your niche.