CUSTOMERS DON'T CARE ABOUT YOUR AI FEATURES

Summary from the TLDR Founders newsletter

New research from 767 software users shows that labeling products as "AI-powered" doesn't increase trust or willingness to pay. Companies are better off showing specific benefits (like "save 30 minutes a day") rather than using AI buzzwords. This post shows four practical ways to market AI features without saying "AI" through examples from companies like Canva and Notion. The research suggests that outside of early tech adopters, customers care more about results than how the technology works.