MY PRODUCT WENT VIRAL ON SOCIAL MEDIA BUT ALL I GOT WERE THESE SH*TTY USERS

Summary from the TLDR Product newsletter

Going viral on social media often brings a surge of low-quality users, or "Looky-Loos," who don't stick, making such spikes unsustainable. True success lies in durable growth, scalable channels, and high-intent users, measured by retention and long-term engagement, not fleeting DAU increases.