ALLOCATION MODELS: THE C-SUITE IMPERATIVE

Summary from the TLDR Marketing newsletter

Marketing leaders can use allocation models to prioritize resources effectively and align teams. Explicit numerical allocations (e.g., 80/20 or 70/30) clarify strategy and prevent teams from making conflicting trade-offs. Growth potential, market opportunity, strategic importance, and competition should influence allocations beyond revenue alone. The article includes an example template of a strategy investment allocation model.