THE PROCESS BEHIND EMPLOYEE-GENERATED CONTENT

Summary from the TLDR Marketing newsletter

Employee-generated content is reshaping brand social strategies. Brands like Anthropologie, Sotheby's, and the Philadelphia Eagles are using employees to create high-performing content. A well-structured EGC program involves selecting employees who naturally enjoy content creation, providing guidelines without stifling creativity, and integrating EGC into broader brand storytelling. When done right, EGC fosters deeper audience connections and enhances authenticity, making brands more relatable and approachable to the customer.